“Feasibility study” is a bit of a misnomer: it’s more similar to a campaign planning and readiness study. However, when they jump into the campaign process without a feasibility study, they actually make it harder for them to succeed. It’s not uncommon for organizations to skip a feasibility study because they’re afraid it will tell them not to run a campaign. Have you ever avoided doing a feasibility study because you were afraid of what the results would be? It happens more than you’d think. The remaining prospects will help you cross the finish line. Prioritize donors that have the ability to give, belief in your mission, and contact with your organization. Out of those 50 prospects, aim to raise 70% of your goal from 20 of them. Individuals, foundations, and corporations.When building your list, try approaching: To reach your 20 major donors, you’ll first need to create a list of at least 50 prospects that are the most likely to give. These donors will give the vast majority of your goal, so your early planning should revolve around them. More than 50% of your campaign dollars will come from your top 20 donors, yet many campaigns make the mistake of focusing elsewhere. What’s the story behind your organization and campaign objectives? You need to be able to share your story in a way that will make donors want to give. Why should people give to your campaign?.How much will your campaign objectives cost? This working goal should include all the hidden costs of reaching your objectives, such as staff costs, training, and fundraising costs. What are your campaign objectives? Clarify what you want to do with the money you raise. Before you get too far into planning, you need to answer three important questions: A successful capital campaign starts with a solid foundation.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |